Research Method

1. The methods that I used in conducting this research are both interview (qualitative research) and questionnaire survey (quantitative research) with PappaRich Express, TARUC's customers.

2. I had conducted face-to-face interview with 3 customers and was given out questionaire survey to 10 customers who was dining at PappaRich Express.
Question of Interview and questionnaire survey are as below :

a) Customer profile

- Gender
- Occupation
- How often do you go to Papparich Express ?

b) Customer satisfaction on food
- What is your opinion of the price of food at Paparich Express ?
-  Do you think Paparich Express offers a wide variety of menu/choice?
- How would you rate the freshness of the food they served?
- How would you rate the taste of the food they served?
- How would you rate the cleanness of the food in Paparich Express?

c) Customer Satisfaction on Service
- How would you rate the service provided by the counter staff?
-  How would you rate the service speed of the staff in Paparich Express?

d) Customer Satisfaction on Environment Standard
- How satisfied of atmosphere are you with Paparich Express?
- What do you think of the standard of hygiene and cleanliness of Paparich Express?

3. Sampling Method
 Poppulation : PappaRich 's Consumers  in Malaysia
 Sampling Frame : PappaRich 's Consumers in Klang Valley
 Sampling unit : Papparich Express in TARUC , Setapak (Primary)
                       Customers dining on weekday (Secondary)
                       Lunch Time 12pm -3pm (Tertiary)

4. Sampling Technique
- Interviewing 3 customers on a Quota basis under the category of non-probability sampling.

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