I am Lee Sheau Jing , from ABDM 4064 Business Research (BR) , TARUC Advance Diploma in Business Economics. I have chosen customer satisfaction towards Paparich Express in TARUC as my business research topic. Moreover, I had used questionnaire survey method and a few interviews to conduct my research. Since then, I can investigate the customers' satisfaction towards Paparich Express by the end of this research.
Company Background
Paparich has established its first outlet in Selayang Mall in year 2005. Now, they has owned approximately 50 outlet countrywide and their business is still continue growing rapidly. The reason that I choose PappaRich express in TARC is because it is the first outlet that established in college. The prices of food it charge are slightly cheaper than other outlets outside the campus. Although the menu that it offers are comparatively limited compare to other outlets but all their signature dishes such as Pappa bun, Pappa cham, roti bakar and etc are still selling in the campus outlet.
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